Case Studies

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Client Success Stories

Discover how we transform challenges into growth opportunities across diverse industries. From targeted LinkedIn outreach campaigns that generate warm leads to integrated SEO and Google Ads strategies that drive high-intent enquiries, each case study showcases our data-driven approach, bespoke solutions, and measurable results. Dive in to see the tactics, metrics, and client successes that could inspire your next breakthrough.

B2B Lead Generation

Scaling Tradie Jobs’ User Base with Targeted LinkedIn Engagement

Overview Tradie Jobs, an online employment platform for the construction industry, needed to grow both credibility and membership. Over a 9-month campaign, Digital Presence optimized the founder’s personal and company profiles, then executed a hyper-targeted LinkedIn outreach strategy.

Challenges:
Profile Credibility: Tim’s LinkedIn profile needed both aesthetic polish and substantive proof points.
Lead Pipeline: Tradie Jobs required a steady stream of construction-industry prospects to sustain platform growth.

Solutions

  • Profile Enhancement: We revamped Tim’s headline, summary, & media sections to showcase case studies, endorsements, and key metrics.
  • Audience Segmentation: Built custom search filters to identify hiring managers, site supervisors, and subcontractors.
  • Personalized Outreach: Crafted role-specific messaging sequences, blending value propositions (e.g., “post your next site manager role in under 60 seconds”) with soft CTAs.

Results

  • 76 Warm Leads generated in 9 months (average of 8 per month)
  • 35% Connection Rate on initial outreach
  • 15% Conversion from connection to qualified lead

B2C Lead Generation

Filling a Sydney CBD Gym to Capacity in Just Two Months

Overview
Lockeroom Gym, a high-end fitness facility in Sydney’s CBD, engaged Digital Presence to prove LinkedIn outreach ROI and drive immediate membership growth.

Challenges:
Rapid Validation: Deliver minimum warm leads in Month 1 to demonstrate value.
Diverse Verticals: Target prospects across seven industry sectors using four LinkedIn accounts.

Solutions

  • Multi-Account Strategy: Deployed four specialist accounts, each with tailored connection funnels.
  • Sector-Specific Messaging: Developed hyper-relevant scripts for finance, legal, tech, beauty, and three other verticals.
  • Lead Nurturing Sequence: Automated follow-ups with educational content (e.g., “5 tips to optimize your recovery routine at Lockeroom”)..

Results

  • 88 Warm Leads in 2 months (average of 44 per month)
  • 362 Prospect Messages received
  • 100% Capacity achieved within campaign timeframe

Google Ads

Securing Rapid-Response Calls for Platinum Locksmiths

Overview
Platinum Locksmiths, offering 24/7 emergency services across metropolitan Sydney, needed to capture high-urgency calls without overspending on broad locksmith keywords. Over a 3-month PPC and CRO drive, Digital Presence balanced lead volume with profitability.

Challenges:
High Call-Intent Keywords: Phrases like “locksmith near me now” carry steep CPCs.
Mobile-First Audience: 70% of traffic came from phones, so speed and click-to-call were paramount.

Solutions

  • Call-Only Campaigns: Launched specialized campaigns where ads initiated calls directly, bypassing clicks to reduce wasted website visits.
  • Ad Scheduling: Restricted ads to peak call times (7 am–10 pm) and set higher bids for mobile devices.
  • Micro-CRO Tests: A/B tested button placements, CTA text (“Book A Job Now”), and simplified lead-capture forms.

Results

  • 600+ Emergency Calls placed in 3 months (avg. 200 calls/month)
  • 28% Lower Cost per Call (down from A$12 to A$8.60)
  • 50+ monthly website form-based enquiries

Ivy Roofing Case Study

SEO & Google Ads

Boosting Roofer Leads with SEO & Google Ads

Overview
Ivy Roofing partnered with Digital Presence to capture high-intent enquiries year-round by combining local SEO improvements with a targeted Google Ads strategy.

Challenges:
Demand spiked sporadically during storm season, leaving quieter months under-served.
High competition for “roof repair” keywords drove up CPCs, and organic rankings were buried beneath established competitors.

Solutions

  • Local SEO Overhaul: Optimized the Google Business Profile, enriched service pages with geo-targeted keywords and FAQ schema, and automated review requests.
  • Paid Search Precision: Launched call-only, geo-targeted ads with day-parting and negative keyword lists to maximize budget efficiency.
  • CRO Enhancements: Developed a dedicated "Suburban & Specialization" landing page with trust badges, click-to-call buttons, and A/B-tested headlines and form placements.

Results

  • 143% increase in organic traffic, with over 100 money keywords in Google’s Top 3 locally.
  • 240% increase in PPC / Google Ads conversions
  • 100% Capacity achieved within campaign timeframe

SEO

Establishing Search Visibility and Driving Leads in a Niche Market

Overview
Projects Westlab -Westlab’s specialist arm for lab furniture & fitouts, and school‑lab design had virtually no presence in organic search for its core services. Despite Westlab’s strong reputation in scientific supplies, this division wasn’t ranking for keywords like “laboratory furniture” or “school lab fitouts.” Digital Presence was tasked with building visibility from the ground up, driving targeted traffic and qualified leads across Australia.

Challenges:
Zero Search Footprint: Projects Westlab ranked for none of its high‑value service terms, leaving a critical gap in lead generation.
Competitive Landscape: Established industry players dominated page‑one results, making rapid gains difficult without a precise strategy.
Niche Audience Needs: Keywords carried strong commercial intent, requiring content and technical SEO to align perfectly with buyer searches.

Solutions

  • Comprehensive Research & Planning: Conducted in‑depth market and competitor analysis alongside detailed keyword mapping (e.g., “laboratory furniture,” “school lab design”) to identify high‑impact opportunities.
  • Targeted On‑Page & Technical SEO: Optimized landing‑page content, metadata, internal linking, and site infrastructure—improving relevance, crawlability, and performance to meet Google’s best practice.
  • Strategic Authority Building: Executed a focused link‑building campaign, securing high‑quality backlinks from industry and educational partners to boost domain authority and rankings.

Results

  • 15 Keywords now on Page 1 of Google, with 5 in the Top 3 positions.
  • Organic Traffic rose from 53 monthly visitors in Month 1 to 233 in Month 6.
  • 42% MoM increase in SEO traffic between Month 5 and Month 6.

wedderburn scales

Google Ads

Achieving 203% More Clicks with Targeted Google Ads PPC Campaign

Overview
Wedderburn.com.au is a family‑owned Australian supplier of labelling, packaging, and commercial point‑of‑sale equipment since 1986. Despite a loyal customer base, their Google Ads campaign had gone stale, yielding minimal traffic and clicks. To reignite growth—especially during the COVID‑19 lockdown when work‑from‑home setups and contactless point‑of‑sale systems surged—Digital Presence was engaged to overhaul their PPC strategy and drive measurable results..

Challenges:
Stagnant Campaign Management: Ads were left on autopilot, leading to wasted spend and low engagement.
Poor Search Visibility: Low ad relevance and bid inefficiencies resulted in minimal site traffic.
Evolving Market Demand: COVID‑era shifts in buyer behaviour required rapid pivoting to new keyword opportunities.

Solutions

  • Market‑Responsive Ad Targeting: Pivoted to high‑intent keywords related to home office equipment and POS systems, aligning bids with peak search times.
  • Niche CPC Reduction: Implemented negative keyword lists and refined audience segments to cut wasted clicks and drive down cost‑per‑click
  • Adaptive Messaging & Collaboration: Crafted timely ad copy highlighting “contactless checkout solutions” and “home‑office essentials,” and maintained close client communication to continuously refine targeting.

Results

  • 203% Increase in total ad clicks
  • CPC Reduced significantly, boosting budget efficiency
  • 595 PPC Conversions recorded in one year (up from 48)
  • 10× Growth in monthly conversions

The Team

At the heart of Digital Presence is our exceptional team, led by industry pioneer Louie Ramos, who brings over two decades of digital marketing expertise. Our squad of strategists, SEO specialists, PPC mavens, and lead-generation experts blends technical mastery, creative flair, and an unwavering focus on results. What truly sets us apart is our commitment to smarter, faster outcomes: we pair time-tested strategies with AI-powered tools and seamless automation to streamline workflows and maximize impact. We don’t just check boxes we drive growth, overcome challenges, and deliver extraordinary performance for every client

Contact us today to see how we can transform your digital presence.

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